The Effect of Role Ambiguity on Creative Performance: A Case Study of Telecommunication Sectors of KPK, Pakistan
Keywords:
Role Ambiguity, Creative PerformanceAbstract
The aim of this study is to examine the effect of role ambiguity on creative performance.
The study was conducted in the telecommunication sectors of Khyber Pakhtunkhwa
Pakistan. A sample size of 180 employees was selected using convenient sampling
techniques. The data was collected from officers, senior officers, assistant manager,
customer relationship officers and customer relationship manager level of employees.
180 questionnaires were distributed among these employees out of whom 150 filled
questionnaires were received forming percentage of 83%. In these filled questionnaires
10 questionnaires were discarded because they were improperly filled while 140 properly
filled questionnaires were used for data analysis. Data was analyzed through correlation
analysis, reliability analysis and regression analysis. Findings of the study reveal that
there is significant relationship of Role ambiguity on creative performance in the
telecommunication sectors of Khyber Pakhtunkhwa Pakistan.
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