Vol. 8 No. 1 (2022)

Articles

• Brand Placement in Film Content: Insights From Pakistan’s Reviving Film Industry

  Talha Iqbal, Dr. Najma Sadiq, Salman Nasir

  1-14

  • pdf

• Intertwining Role of Work Motivation, Organizational Rewards and Employee Engagement: A Study on the Higher Education Sector of Pakistan

  Hina Mubeen, Sadaf Alam

  15-24

  • pdf

• Fiscal Policy and Output Gap: A SVAR Analysis for Pakistan

  Zakia Batool, Farhan Yasin, Dr Syed Arshad Ali Shah

  25-37

  • pdf

• The Impact of Human Capital, Structural Capital and Relational Capital on Corporate Performance in Pakistan

  Faiza Saleem, Saddam Hussain, Ghulam Yasin

  38-52

  • pdf

• An Empirical Analysis of Exports, Imports and Inflation: A Case of Pakistan

  Dr. Fariha Sami, Komal

  53-65

  • pdf