Development of Tourism’s Sector In The Face of Scarce Economy

Abstract

This study was conducted to evaluate the attributes responsible for development
of tourism sector in the face of scarce economy of Pakistan. Tourism sector of Pakistan
was considered population of the study and data was collected through survey
questionnaire. A total of 500 questionnaires were distributed amongst the targeted
participants and 428 questionnaires were received back completed in all respect.
Different validity and reliability tests were conducted. After the confirmation of the data
reliability and validity, a Confirmatory Factor Analysis was conducted to evaluate the
good fitness of the model. Regression assumptions tests were conducted to examine the
data normality, multicollinearity, auto-correlation and homogeneity and found within the
acceptable range. Multiple Regression analysis was conducted to evaluate the
relationship between service quality, security situation, professionalism, infrastructure
and promotion efforts and tourism development. The result indicates a significant
positive association between service quality, security situation, professionalism,
infrastructure and promotion efforts and tourism development. For development of
tourism sector in Pakistan government must provide conducive security proof
environment to tourists, best quality services by professionally train employees. Invest a handsome amount on tourism infrastructure and made great promotion efforts to attract sizeable tourists for economic development.